What Research About Sales Can Teach You

Benefits Of Vaping

Vaping is the new thing in town replacing the smoking habit.If Someone is looking forward to quitting smoking, putting into consideration a vaping kit or an e-cigarette pack.One the hard step of smoking is after withdrawal of nicotine addiction. Escaping the addiction of placing a cigarette in your mouth is a great challenge. Relationships with your fellow smoking workmates is also damaged. Vaping is considered as an alternative to smoking since it brings huge benefits of health.Vaping is advantageous since it changes both habits and lifestyles. The following are some of the benefits that come with the vaping idea.

Vaping is very beneficial for your health. Research concluded that vaping is at least 95 percent safer than normal smoking. The research was concluded in England by the public health sector. There are differently varied levels of nicotine in a vaping kit.The nicotine is pure and cannot produce harmful substances as compared to normal tobacco. E-liquid is the substance contained in a vaping kit.The nicotine in the vaping kit contains no carbon monoxide and tar. These factors were seen to affect the lungs and mainly the heart of the human body. It has contributed to the major health crisis of cardiovascular organs and increased the rates of death due to harmful substances. Although many smokers remain cocooned in smoking as their health deteriorates, they need ample help for them to come out of the smoking addiction.In cigarettes, nicotine causes the addiction.It is therefore evident that people who try quitting smoking always find it rough. Withdrawal from nicotine symptoms is usually the first step. Nicotine usually, has side effects such as headaches and nausea a few to mention. A A smoker who is quitting smoking can choose from the different levels of nicotine.

Vaping does not produce any nasty smell. It can be used inside the house or in open air. A very sweet smell is given off from vaping.The scents include strawberry and coke. Vaping leaves no trace of smell on your cloth.A bad odor from cigarette smoking is replaced by the sweet scent of vaping. Vaping financially motivates people who are trying to quit smoking. Vaping is a great solution for the rising prices of cigarettes every day. Addiction is reduced greatly by the use of vaping since it is not addictive. Before time, you will have realized that you are making huge savings from it. When you use vaping, visiting a doctor will be no longer a necessity since it has no harmful effects.Vaping will help you save a lot!

Why No One Talks About Guide Anymore

Know More about Online Career Training Programs

Education is something that should never be deprived to anyone, especially that it is the best way to train people to become functional members of the society. We started to be educated from the day we were born. As we grow up, we become open to many things, especially that we are introduced to schools. We even spent most of our years in school in order to learn. Teachers and parents would agree that pushing your children to finish college will give them a wealthy future. However, you should not that education is not only limited to a classroom setting kind of learning. Among with other great products of technology development is this product called an online career training program. As you discover more about this service, you would realize that there already thousands of people embracing its benefits. This homepage is actually connected to the best online career training programs, which can make you reach your goals. This is now the perfect opportunity for you to learn about its advantages. Here you can find facts that will make you pursue your dreams further.

Before anything else, online career training programs are licensed in order to operate, giving them the authority to give out diplomas and certificates to learners. This is actually not something that you can substitute for a college degree taken in 4 or 5 years. Nevertheless, you can still get higher chances of having a good paying job. And if you already have the budget and time to finance own education, you can already get yourself into college. Read more here about the benefits of finishing an online career training program. Check it out now if you want to save a slot.

Online career training programs are designed to educate people with specific skills only. It actually has a curriculum of its own that a student must finish in order to have the certificate or diploma. It is more specified in enriching a student with skills to be able to function well in a certain industry. The student is able to contact one’s professor through email or a software that they use to conduct their class. Learn more regarding the amazing effects of online career training programs by clicking here.

Deciding to be under an online career training program is a responsibility, especially that it would demand some of your time. Nevertheless, everything would be on your side at the end because you will be more confident in getting a better job. Companies out these even want their employees to have further knowledge and skills aside from finishing a certain course. Just look up for the website of the best online career training program to know about the skills they teach. This company that you can be part of has many successful employees, which will also happen to you if you do your best.

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News For This Month: Office

Why Go for Lamination

By all standards, looking at as many of the alternatives there are for the application of final touches on printed materials, none actually can be said to be any better than lamination. In case you are looking forward to an option for the treatment of your printed materials to make them ever look pristine, think no further than having these laminated. Over and above the fact that your documents will have such a professional touch and look on them, lamination will as well protect them from damage. These are principally the reasons why lamination will be the perfect choice for anyone who wishes to maximize on the documents that they use. The lamination of documents has actually been seen as the best of the finishing touches that can be applied to a number of document types. In fact this is the reason why most of the printing service companies will often have them as an add-on service so as to make the documents that they print look so perfectly refined. Below we will be divulging some of the uses of lamination services.

Laminations and posters will be the first of the uses of lamination we will spare some time to look at. One of the key benefits of laminating posters happens to be in the fact that by having them so laminated will essentially transform them from being such simple messages to being long lasting signs. This is primarily the reason why when you are looking forward to the use of a poster for such a long period of time or one that you will be placing in such places that they will be exposed to damage, then laminating them will be the perfect treatment for these.

The passes and name badges are the other kinds of documents that will be fit for lamination. Lamination will stand as the best final touch to apply to such documents as passes and name badges that are made ordinarily of paper to see them go for such a long while in service to us. Essentially you need to not forget the fact that having such passes and name badges will add to the professional appearance of the documents and this is something that will fundamentally translate to adding to the professionalism of your practice particularly looking at those which are used by guests who will be coming to your business facility.

Lamination will as well be as relevant when you get to consider its application as a treatment to business cards as you learn more. If you are in business as an entrepreneur or a business executive at whatever cadre, you know just how essential business cards are for business networking purposes and these are some of the items that you will have exchanged as frequently. Laminate your business cards so as to help have them looking as sleek even after they have been so long in your wallet.

A Simple Plan For Researching Swimming

Factors to Consider When Choosing a Swimming Institution for Your Lessons

Swimming institution are the type of institution that specializes on training its student on swimming sports which are essential to people with interest. The swimming institution are numerous which you need to pick on the best one that you will use for the services that you need with them. You can decide to train for the swimming skills by yourself or you can join the swimming institution. You will find it hard to pick on the right institution that will offer you with the swimming training services because of the huge number of them. You will therefore have tips which will guide when you are looking for the best institution that will offer you with the swimming lessons that you need. Here are the consideration that you will make when choosing the right institution that will offer you with the swimming lessons.

The reputation of the swimming institution is the first factor that you need to put into consideration when you are looking for the best one that you will use. Have the institution which are reputable to offer you with the lessons services that you need. You will know the reputation of the swimming institution when you consult the students that have studied in the institution before which is essential.

The second factor that you need to consider when choosing a swimming institution is the facilities used for the lessons services that you need. Consider the institution that you will find to have the right equipment for the swimming lessons that you need which is essential. You will get the best swimming lessons that you needed when you have considered the institution with the best equipment. You will not consider the swimming institution without the right facilities will not offer you with the best lessons that you needed from them which is essential.

The rates demanded in the institution for the swimming lessons is an important when you are looking for the best institution to offer you with the lessons services that you need. The quality of lessons and the type of facilities in the institution will determine the fee you will pay to the institution.

The experience of the teachers in the swimming institution is the other factor that you need consider when you are looking for the best company to use. Consider the institution that you will find to have the best experienced teachers on the swimming lessons that you need. You will get the best lessons services in swimming when you have chosen the institution with the right teacher who have the right skills.

Questions About Guns You Must Know the Answers To

Tips on How to Choose the Best Gun Lock

Guns can be useful and harmful at the same time. Make sure when you are using you handle it with care. Using a firearm requires training and a good eye at aiming. It is always safe to put away your gun when not in use. It is very sad to hear stories about children who accidentally killed themselves when playing with guns. No one ever wants the death of a loved one that could have been prevented. Be on the safe side and get a safe for your firearms. Although gun safes may keep the gun away but there is still a danger when it is out. This is why it is important to have a gun lock. Gun locks are of three modes. One of them is the gun safe. The other is found inside the gun. The third type of gun lock is the trigger lock. Read more about the two last kinds of locks in this article.

If you get a gun lock you will be bound to get the following advantages. You will be assured of your child’s protection when you got the gun lock. No more worries when you accidentally forget to put your gun back in the safe. Guns will be safer even when you have the pointing in the wrong direction. Locks give you privacy with guns even when they fall in the wrong hands. Factors to consider when you are handling guns. When you have picked up a gun always make sure it is on lock mode. The other thing is that for locks the best thing is to use your finger print to lock them. One lock is not always safe that why it is advised that you invest in like two or more types of locks. With you finger on the trigger anything can happen. Always unload your gun before storing it.

The following are tips about guns that are important when going to shop for gun locks. Reputability of a store or shop plays a lot on the kind of things that you buy. Decide before hand on the kind of lock you will buy. A good lock does not need to be expensive but of good quality. It is advised to see all the other options that you have before buying a lock so that you get more info. Make sure that you have known all about this store before purchasing this product. Fraudsters will not be able to blind you when you have all the facts on your tips. You may be shocked by the way online customers may save you from buying a defective product. Make sure that you have set aside a given amount for the lock and make sure it is enough to buy the lock you need. Brands are always important.

Cited reference: Website

Seven Vital Considerations for your On-Page SEO Check-list

On-Page SEO carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website.

Our Must-do On-Page SEO Checklist

Keyword Density

Keyword density is the most important factor of the on-page SEO checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say I was optimizing this article for “on-page SEO checklist”, my article was 1,000 words long and I mentioned on-page SEO checklist 20 times, my keyword density would be 2%.

I would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content. No-one really knows that magic number, but a conservative goal is 1.5-2%.

Meta Tags

Don’t be put off by the name; WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!

Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.

Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.

Meta Tags are still one of the most important parts of the this checklist, not so much for rankings, but because potential visitors are going to base their decision to visit your site or not on the title and description they see when searching for your content.

Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

– Make sure the page title contains your keywords preferably beginning with them
– Make sure your URL contains your keywords
– Bold, Italicize and Underline your keywords on separate occasions
– Make sure you have both H2 and H3 titles in the page somewhere with your headings

Alternate Text Image Tag

A part of the on-page SEO checklist many people forget, but is very easy to do. This refers to the alternative image tag. When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so I wanted to include this in the on-page SEO checklist. The good news is, if you’re running a WordPress Blog, it is a snap to do! Like all things WordPress, there’s a plugin for that – Google XML Sitemaps

This automatically builds and keeps up to date a logical “map” of your website. It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Furthermore, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords ) – Google loves to see a site with intertwined pages!

External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. By Authority sites, I mean sites like WordPress, Yahoo, CNN and even Google itself – popular, very highly ranked pages. Try to place at least one hyperlink to an authority site.

On-Page SEO Checklist – Last but not Least…

Unique content! No On-Page SEO checklist should be complete without it. If you are plagiarizing material you will get no credit for it. The reason being is Google gives credit to only one piece of unique content – the first page it comes across and indexes. It holds this page in its indexes and if it finds highly duplicated content on another website at a future time, it will not consider that page as part of the search engine results.

3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

#1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

#2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

#3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Comprehensive and Strategic Inbound Marketing Services

All types of businesses including small and startup can benefit with inbound strategy services

Inbound Marketing
Inbound Marketing is a data-driven approach to digital marketing that attracts the individuals and converts them into customers or promoters of your business. It’s a methodology that utilizes pull marketing methods, develop advertising and several promotional strategies to attract more prospects.

Inbound marketing services are increasing its popularity in the field of marketing and advertising for the last several years. It has been the most effective marketing method for doing business online since 2006 and has been growing in effectiveness.

SEO, PPC, content marketing, blogging services, social media, events and more are some of the forms of inbound marketing that help create brand awareness and enhance business growth.
Why Inbound Marketing Agency Need to Perform Marketing
Every business whether its small or startup needs to do online marketing to build a strong online presence and also reach hundreds of potential customers online. But if you are looking for a long-term, integrated marketing system to be built for your business that helps your business get found, get leads and also drive-in sales, then an inbound marketing service is a right choice for your needs.
Traditional outbound marketing campaigns like cold emails, cold calls, direct mail, and interruptive ads are not as effective as they were earlier. Nowadays, consumers have access to tons of information from the marketers online. So, a well-planned inbound marketing campaign will help you stand out from the competition and gain significant recognition in the market.

Inbound marketing is essential for startups and smaller businesses today. 67% of B2B companies rated Inbound Marketing Services as the top priority component of their overall marketing strategy. Companies that can afford a inbound marketing agency see a 45% increase in the volume of sales accepted leads.

Inbound marketing offers a lot of new and effective techniques with numerous benefits that can:

Target potential leads
Drive-in traffic to your website
Promote your long-term business growth
Increase brand awareness
Build trust and reputation
Save your time and money
Easily measure your efforts

Inbound marketing offers the opportunity to connect with and help your leads succeed with your product. You should start taking advantage today before your potential customers engage with other sales representatives.
Inbound Marketing Channels for Best Marketing Campaign

There are some inbound marketing channels (paid, earned and owned), and each focuses on not only attracting the customers but also building a relationship with them. If you are looking to improve your inbound marketing results for your business, then try these avenues:

Paid channels are used for displaying the content using social media channels (Facebook ads, Twitter ads, Linkedin, Pinterest, etc.), online display ads and banners.

Earned media entirely rely on your audience on how they publicize (mention, share, reposts, reviews, etc.) your content on other sites. SEO and brand content drives earned media and traffic to your website.

Owned media channels are those channels that you have complete control over the content and call to action on your website, blog, social media channels, mobile site, and emails.
How to Setup an Inbound Marketing Strategy
Inbound marketing encompasses all the best practices including website optimization, SEO, email marketing, social media marketing, content marketing, leads generation and more. A deep understanding of inbound marketing practices is essential to the growth and success of your business.

Here are some strategies you can employ to optimize your inbound marketing campaign:
Define your audience
This is the first step of a plan to identify your audience, their thoughts, needs, interests, behaviors, and problems by creating customer personas.

Creating blog posts, webinars, crafting email campaigns, discussions and conducting keyword research help you get customer insights and ideas.

Create your content strategy
Marketers should focus on publishing quality content on different platforms that educate and engages their audiences. The right type of content that helps in generating leads will be shared and promoted.

Creating long-form contents (infographics, video, gifs) using right keywords, call to action button and publishing on third-party platforms can be accessed on multiple devices.
Choose your media platform
Publishing the contents in several media platforms is the best strategy for inbound marketing success. You can use blogging sites or guest blogging, social media sites (Facebook, Twitter, LinkedIn, and Pinterest), mobile and interactive email marketing to spread your content.

Your brand should work well to create a comprehensive experience for the people on several media platforms and devices they are using.
Define lead nurturing plan
The lead nurturing process helps to build a relationship with your customers at every stage of the purchase funnel. Track and monitor your client behavior while clicking, sharing, tweeting, downloading, and registering your brand content or product.

Content marketing and email marketing (targeted email campaigns) are the best inbound marketing tactics for leads conversion. There is better scope for getting more leads if you create valuable offers like free eBooks download, white papers, landing pages, and webinars.

Optimize your Inbound Marketing efforts
Evaluate the success of your inbound marketing efforts using several available metrics. You can easily check your campaign’s performance, published articles or blogs, SEO ranking of your website, the number of inbound links, etc.
Google analytics helps to track your goals and conversion.Try buzzsumo for content marketing success or use Moz’s open site explorer to measure SEO success on your website and build an online presence.

4 Compelling Reasons & Tips for an Informed Buyer to Invest in HRMS Software

The scope, flexibility and versatility of HR-related software continue to accelerate at a great pace. As an example, the new generation of training and development software, not only tracks aspects of training such as scheduling and enrolment but can also manages vendor data and costs. The multitude of features make HR software a must-have for an organisation. If your organisation is still handling HR operations manually, it may be the time to switch to a software system.

Let’s take a closer look at some benefits:

1 Improved Decision-making Effectiveness

Having relevant data instantly available makes decision-making easy. Poor decision-making can arise from having inadequate information or a lack of correctly interrelated information. If you rely on spreadsheets and documents to keep track of employee data you end up creating mountains of information, which increases the possibility of error. Making data accessible to the right people at the right time through a centralised HR system will improve decision making from the top down.

2 Enhanced Productivity

If there are over a dozen people working in an organisation, it can become an administrative nightmare where employee inquiries take up a lot of time for HR personnel. HR software can provide a self service option for employees to obtain relevant information as well as saving staff time in obtaining it for employees. Which brings us to our next point, cost.

3 Huge Cost Savings

Reduced organisational dependencies can lead to substantial cost savings. Regardless of the high initial investment required, if you choose software that specifically meets your business’ needs, you will be able to reduce your labour costs as many functions will be completed by the software itself and others will take a lot less time as a result of the software.

4 Accurate Employee Data

With the amount of data that comes through an HR department these days, it’s virtually impossible for any person — or group of people — to process everything. This means valuable information is constantly being overlooked or misplaced.

The beauty of working with HR software is that you don’t have to rely on your own human limitations. Data is synthesized and analyzed in powerful ways that allow you to obtain more accurate insights and make strategic decisions.

Becoming an Educated Buyer

The points mentioned above give you substantive reasons to invest in a HR solution. But what does it take to become an educated buyer, especially considering the multitude of options available. It’s important to remember never to jump the gun when making a decision. Asking the following questions is key when going through the process:

• What business benefits does you company stand to gain once the software is in place?

• How much is the software going to cost?

• How long will it take before the investment is recouped?

• What can you expect in terms of downtime or reduced productive while employees are leaning the new system?

• Is the system compatible with the company’s existing hardware and software, or will it need a complete upgrade?

Remember to take your time and think it through before making any major decisions. If you are in the market for fully featured HR software, invest in a scalable, feature rich HR based software that takes care of all your HR needs and does a lot more.

How Creating A Prototype Adds Life To Product Development

There could be various objectives for developing a particular product but one of the common mistakes which they make is to overlook creating a prototype for it. A prototype, in contrast, is crucial to product designing.

Ideas come and go, but converting a raw product idea to reality requires three-dimensional reality and a long-term vision. For this reason, a prototype can help you to communicate your idea to the team and can yield maximum results with little effort. While building a prototype could be daunting and expensive practice, entrepreneurs need to be practical with their efforts of creating a perfect prototype. They should understand that they are developing just a functional tool and not a final product.

On the top of it, a product prototype as a minimum viable product provides optimal solutions for real-world problems. Often when you develop a new product or modify the existing one, you may encounter several issues. But by developing a prototype, developers can experience the product in advance as well as users can associate themselves with it easily. Therefore standardizing the prototype while designing, is of utmost importance.

After designing a product, it is important for a developer to test it in real-world to know it better. And for this reason, building a prototype is a feasible solution to discover potential problems early-on. While putting it in a real-world scenario, you can find the wrongs you have brought to the product prior to selling it.

In addition to this, by representing a physical prototype development team can collect feedback from their clients and investors and can be fed back to designing phase. This helps in creating momentum, especially when bulk products are designed. Plus, the opportunity of adding innovative ideas and opinions to the design can help in developing a better product.

With this, iteration of the product can be made which ultimately helps you to refine and redesign your product. By collecting more feedbacks, the team would be able to develop a better product in the end. And of course, the opportunity of making infinite improvements by testing a physical product reduces the chances of failing incredibly.

During the development phase, the intricacies of the project are realized which sometimes increases the complexity of mass-production. But, since a prototype integrates very smoothly with the development stages and allows refining your product, mass-production of the product could be done easily. As mentioned earlier, a prototype is crucial for several reasons, let’s discuss few benefits in detail:

Determines Production Costs and Optimal Solutions

When a company creates a prototype, it gets the clear picture of the production process and the steps involved in it. By knowing this, a company can discard any unnecessary steps involved in initial stages. This, in turn, streamlines production process as well as helps to develop quality products. Additionally, it also suggests cost-effective solutions and optimal production methods for a product.

Prototyping Evaluates and Tests Product Designs

Graphics designs or paper designs can’t completely help a team to design better products due to not covering certain aspects leading to a product failure. On contrast, a prototype displays a real version of the product by which developers can analyze several aspects of a product including its development process, timeframe, costs involved etc. Chances are, with having a prototype, they can find some prominent issues which otherwise were not clear on paper. Also, the opportunity of testing a product in the market prior to launching is only possible with building a prototype.

Helps to Sell More and More Products

A prototype, as an actual working model, highlights problems in product designing if any. It helps developers to modify the designing issues early-on. Later, with presenting modified prototype, a company can manipulate their customers as well as can boost sales. Otherwise, with a mere concept on papers, it could be challenging for them to get potential clients. In fact, sometimes even great designs fails to present the actual idea to the clients/customers but a prototype enables customers to analyze certain aspects and make the buying decision.

Maintains Copyrights

It is crucial for every company to hold copyrights for their products. Without having patents, it would be of no use to design and manufacture a product as chances are, another company can develop that similar product in future or might be developing it already. In such scenarios, a working prototype lays crucial role to determine patent-able design aspects.