All types of businesses including small and startup can benefit with inbound strategy services
Inbound Marketing is a data-driven approach to digital marketing that attracts the individuals and converts them into customers or promoters of your business. It’s a methodology that utilizes pull marketing methods, develop advertising and several promotional strategies to attract more prospects.
Inbound marketing services are increasing its popularity in the field of marketing and advertising for the last several years. It has been the most effective marketing method for doing business online since 2006 and has been growing in effectiveness.
SEO, PPC, content marketing, blogging services, social media, events and more are some of the forms of inbound marketing that help create brand awareness and enhance business growth.
Why Inbound Marketing Agency Need to Perform Marketing
Every business whether its small or startup needs to do online marketing to build a strong online presence and also reach hundreds of potential customers online. But if you are looking for a long-term, integrated marketing system to be built for your business that helps your business get found, get leads and also drive-in sales, then an inbound marketing service is a right choice for your needs.
Traditional outbound marketing campaigns like cold emails, cold calls, direct mail, and interruptive ads are not as effective as they were earlier. Nowadays, consumers have access to tons of information from the marketers online. So, a well-planned inbound marketing campaign will help you stand out from the competition and gain significant recognition in the market.
Inbound marketing is essential for startups and smaller businesses today. 67% of B2B companies rated Inbound Marketing Services as the top priority component of their overall marketing strategy. Companies that can afford a inbound marketing agency see a 45% increase in the volume of sales accepted leads.
Inbound marketing offers a lot of new and effective techniques with numerous benefits that can:
Target potential leads
Drive-in traffic to your website
Promote your long-term business growth
Increase brand awareness
Build trust and reputation
Save your time and money
Easily measure your efforts
Inbound marketing offers the opportunity to connect with and help your leads succeed with your product. You should start taking advantage today before your potential customers engage with other sales representatives.
Inbound Marketing Channels for Best Marketing Campaign
There are some inbound marketing channels (paid, earned and owned), and each focuses on not only attracting the customers but also building a relationship with them. If you are looking to improve your inbound marketing results for your business, then try these avenues:
Paid channels are used for displaying the content using social media channels (Facebook ads, Twitter ads, Linkedin, Pinterest, etc.), online display ads and banners.
Earned media entirely rely on your audience on how they publicize (mention, share, reposts, reviews, etc.) your content on other sites. SEO and brand content drives earned media and traffic to your website.
Owned media channels are those channels that you have complete control over the content and call to action on your website, blog, social media channels, mobile site, and emails.
How to Setup an Inbound Marketing Strategy
Inbound marketing encompasses all the best practices including website optimization, SEO, email marketing, social media marketing, content marketing, leads generation and more. A deep understanding of inbound marketing practices is essential to the growth and success of your business.
Here are some strategies you can employ to optimize your inbound marketing campaign:
Define your audience
This is the first step of a plan to identify your audience, their thoughts, needs, interests, behaviors, and problems by creating customer personas.
Creating blog posts, webinars, crafting email campaigns, discussions and conducting keyword research help you get customer insights and ideas.
Create your content strategy
Marketers should focus on publishing quality content on different platforms that educate and engages their audiences. The right type of content that helps in generating leads will be shared and promoted.
Creating long-form contents (infographics, video, gifs) using right keywords, call to action button and publishing on third-party platforms can be accessed on multiple devices.
Choose your media platform
Publishing the contents in several media platforms is the best strategy for inbound marketing success. You can use blogging sites or guest blogging, social media sites (Facebook, Twitter, LinkedIn, and Pinterest), mobile and interactive email marketing to spread your content.
Your brand should work well to create a comprehensive experience for the people on several media platforms and devices they are using.
Define lead nurturing plan
The lead nurturing process helps to build a relationship with your customers at every stage of the purchase funnel. Track and monitor your client behavior while clicking, sharing, tweeting, downloading, and registering your brand content or product.
Content marketing and email marketing (targeted email campaigns) are the best inbound marketing tactics for leads conversion. There is better scope for getting more leads if you create valuable offers like free eBooks download, white papers, landing pages, and webinars.
Optimize your Inbound Marketing efforts
Evaluate the success of your inbound marketing efforts using several available metrics. You can easily check your campaign’s performance, published articles or blogs, SEO ranking of your website, the number of inbound links, etc.
Google analytics helps to track your goals and conversion.Try buzzsumo for content marketing success or use Moz’s open site explorer to measure SEO success on your website and build an online presence.