Seven Vital Considerations for your On-Page SEO Check-list

On-Page SEO carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website.

Our Must-do On-Page SEO Checklist

Keyword Density

Keyword density is the most important factor of the on-page SEO checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say I was optimizing this article for “on-page SEO checklist”, my article was 1,000 words long and I mentioned on-page SEO checklist 20 times, my keyword density would be 2%.

I would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content. No-one really knows that magic number, but a conservative goal is 1.5-2%.

Meta Tags

Don’t be put off by the name; WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!

Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.

Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.

Meta Tags are still one of the most important parts of the this checklist, not so much for rankings, but because potential visitors are going to base their decision to visit your site or not on the title and description they see when searching for your content.

Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

– Make sure the page title contains your keywords preferably beginning with them
– Make sure your URL contains your keywords
– Bold, Italicize and Underline your keywords on separate occasions
– Make sure you have both H2 and H3 titles in the page somewhere with your headings

Alternate Text Image Tag

A part of the on-page SEO checklist many people forget, but is very easy to do. This refers to the alternative image tag. When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so I wanted to include this in the on-page SEO checklist. The good news is, if you’re running a WordPress Blog, it is a snap to do! Like all things WordPress, there’s a plugin for that – Google XML Sitemaps

This automatically builds and keeps up to date a logical “map” of your website. It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Furthermore, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords ) – Google loves to see a site with intertwined pages!

External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. By Authority sites, I mean sites like WordPress, Yahoo, CNN and even Google itself – popular, very highly ranked pages. Try to place at least one hyperlink to an authority site.

On-Page SEO Checklist – Last but not Least…

Unique content! No On-Page SEO checklist should be complete without it. If you are plagiarizing material you will get no credit for it. The reason being is Google gives credit to only one piece of unique content – the first page it comes across and indexes. It holds this page in its indexes and if it finds highly duplicated content on another website at a future time, it will not consider that page as part of the search engine results.

3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

#1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

#2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

#3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Comprehensive and Strategic Inbound Marketing Services

All types of businesses including small and startup can benefit with inbound strategy services

Inbound Marketing
Inbound Marketing is a data-driven approach to digital marketing that attracts the individuals and converts them into customers or promoters of your business. It’s a methodology that utilizes pull marketing methods, develop advertising and several promotional strategies to attract more prospects.

Inbound marketing services are increasing its popularity in the field of marketing and advertising for the last several years. It has been the most effective marketing method for doing business online since 2006 and has been growing in effectiveness.

SEO, PPC, content marketing, blogging services, social media, events and more are some of the forms of inbound marketing that help create brand awareness and enhance business growth.
Why Inbound Marketing Agency Need to Perform Marketing
Every business whether its small or startup needs to do online marketing to build a strong online presence and also reach hundreds of potential customers online. But if you are looking for a long-term, integrated marketing system to be built for your business that helps your business get found, get leads and also drive-in sales, then an inbound marketing service is a right choice for your needs.
Traditional outbound marketing campaigns like cold emails, cold calls, direct mail, and interruptive ads are not as effective as they were earlier. Nowadays, consumers have access to tons of information from the marketers online. So, a well-planned inbound marketing campaign will help you stand out from the competition and gain significant recognition in the market.

Inbound marketing is essential for startups and smaller businesses today. 67% of B2B companies rated Inbound Marketing Services as the top priority component of their overall marketing strategy. Companies that can afford a inbound marketing agency see a 45% increase in the volume of sales accepted leads.

Inbound marketing offers a lot of new and effective techniques with numerous benefits that can:

Target potential leads
Drive-in traffic to your website
Promote your long-term business growth
Increase brand awareness
Build trust and reputation
Save your time and money
Easily measure your efforts

Inbound marketing offers the opportunity to connect with and help your leads succeed with your product. You should start taking advantage today before your potential customers engage with other sales representatives.
Inbound Marketing Channels for Best Marketing Campaign

There are some inbound marketing channels (paid, earned and owned), and each focuses on not only attracting the customers but also building a relationship with them. If you are looking to improve your inbound marketing results for your business, then try these avenues:

Paid channels are used for displaying the content using social media channels (Facebook ads, Twitter ads, Linkedin, Pinterest, etc.), online display ads and banners.

Earned media entirely rely on your audience on how they publicize (mention, share, reposts, reviews, etc.) your content on other sites. SEO and brand content drives earned media and traffic to your website.

Owned media channels are those channels that you have complete control over the content and call to action on your website, blog, social media channels, mobile site, and emails.
How to Setup an Inbound Marketing Strategy
Inbound marketing encompasses all the best practices including website optimization, SEO, email marketing, social media marketing, content marketing, leads generation and more. A deep understanding of inbound marketing practices is essential to the growth and success of your business.

Here are some strategies you can employ to optimize your inbound marketing campaign:
Define your audience
This is the first step of a plan to identify your audience, their thoughts, needs, interests, behaviors, and problems by creating customer personas.

Creating blog posts, webinars, crafting email campaigns, discussions and conducting keyword research help you get customer insights and ideas.

Create your content strategy
Marketers should focus on publishing quality content on different platforms that educate and engages their audiences. The right type of content that helps in generating leads will be shared and promoted.

Creating long-form contents (infographics, video, gifs) using right keywords, call to action button and publishing on third-party platforms can be accessed on multiple devices.
Choose your media platform
Publishing the contents in several media platforms is the best strategy for inbound marketing success. You can use blogging sites or guest blogging, social media sites (Facebook, Twitter, LinkedIn, and Pinterest), mobile and interactive email marketing to spread your content.

Your brand should work well to create a comprehensive experience for the people on several media platforms and devices they are using.
Define lead nurturing plan
The lead nurturing process helps to build a relationship with your customers at every stage of the purchase funnel. Track and monitor your client behavior while clicking, sharing, tweeting, downloading, and registering your brand content or product.

Content marketing and email marketing (targeted email campaigns) are the best inbound marketing tactics for leads conversion. There is better scope for getting more leads if you create valuable offers like free eBooks download, white papers, landing pages, and webinars.

Optimize your Inbound Marketing efforts
Evaluate the success of your inbound marketing efforts using several available metrics. You can easily check your campaign’s performance, published articles or blogs, SEO ranking of your website, the number of inbound links, etc.
Google analytics helps to track your goals and conversion.Try buzzsumo for content marketing success or use Moz’s open site explorer to measure SEO success on your website and build an online presence.